![]() ![]() Link to Other Listings in Your Description ![]() If all of your information is crammed in one big paragraph, people will glaze over and look for a better description in the same item, even if the price is a little higher. You’ll notice that this article is a series of short tips with headings your description should be equally spaced out. Use Shorter, Punchier List DescriptionsĪvoid the word wall. Don’t make the mistake of putting critical information in an image only it won’t be indexed and won’t benefit you. ![]() Product name, color, serial number, release date, anything else that could be important to someone who wants to find that product should be right there, in text. This is where all of the possible relevant keywords should be worked in. Your description is very flexible it’s essentially a miniature webpage for you to put all the information and details you want. Putting this front and center in the title is not just a good idea it’s practically required to be found anywhere near the front page of search results. Generally, your keyword is going to be the name of your product, or some specific identifier like a serial number if the name can refer to too many things. It’s a simple thing to do, and you’re not going to gain any value by listing yourself incorrectly. ![]() People often limit their searches by category, and also the search engine will devalue your listing if it’s in a clearly incorrect category. Set the Right CategoryĬategory is important for showing up in eBay search. You can read about how it works, as well as details on the way search worked prior to the Cassini upgrade, on the official blog of the VP of search for eBay here. Don’t Be Afraid of Using Tools Learn How Cassini Worksįirst of all, know that a lot of standard SEO work isn’t quite accurate on eBay, because they use their own proprietary search engine called Cassini. ![]()
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